There are many ways to view Google Analytics (GA) when using WordPress (WP), and there are many plugins that can help.
Analytical tools allow users to learn more about visitors to their websites. They show the number of site visitors, what they do, where they come from, and other metrics to help you understand the behavior of your website users.
This article will show you some of the most popular WordPress Google Analytics plugins along with their strengths and weaknesses to help you choose the best solution for your needs.
Analytify is a free WordPress Google Analytics plugin that allows you to understand your audience in an easy way by combining data and statistics from GA and putting it in your WP dashboard.
Get started by installing and activating Analytify. Then view your overall stats in your WP dashboard.
Other features of the free version of Analytify include:
- Add GA code to your website with one click
- General stats such as page views, number of unique visitors, sessions, bounce rate and average time spent on site
- Social Media Statistics
- Top keywords used by visitors to find your site
- Mobile Device Statistics
- Online referrers and statistics on cities and provinces from top users
What sets Analytify apart from some other WP plugins in the ability to view individual stats for pages, posts, and custom post types.
This is especially useful for older posts that don’t get a lot of organic traffic. See the traffic stats of those blog posts in your dashboard and improve them all with better SEO optimization.
If you’re looking for real-time stats, campaign tracking, email notifications, front-end usage with shortcode builder, eCommerce add-ons, and other advanced features, upgrade to the premium version.
Easily install GA on your WordPress site with MonsterInsights and view helpful reports in your WP dashboard.
The free version of the WordPress Google Analytics plugin allows users to view statistics such as:
- Percentage of new versus returning website visitors
- The most popular pages and posts on your site
- Pageview charts by total and average count
- A breakdown by device
- Sites that referred users to your website
- The top ten countries from which users have visited your site
For those who need more advanced functionality, MonsterInsights has a pro version with features such as:
- Advanced reporting functionality for eCommerce, search console, dimensions, forms and publishers
- File Downloads
- Improved link tracking
- Track engagement
- EU compliance add-on
- Date Range History
- SEO Score, Category/Tags, Logged In User Tracking
For WP beginners who may not know where to put the GA tracking code, MonsterInsights makes it easy with its quick setup and simple user interface.
Other benefits of using MonsterInsights include customization options, no need to connect to a third party account, and the ability to import and export reports.
However, the free version is limited and the pro version is expensive, starting at $199 for a single site.
Use Analytics Cat to easily and quickly add GA (Universal GA) code to your WP site.
Analytics Cat does not include many features. Instead, it’s a lightweight and bloat-free plugin that aims to let you add your GA code to WP in minutes without slowing down your site.
However, it has another useful feature. Analytics Cat provides an easy way to exclude logged-in users from your GA tracking.
You can also exclude other roles you want by going to . to go Settings † Google Analytics Admin†
If you are looking for more advanced features and functionality of a WordPress Google Analytics plugin, Analytics Cat is not for you.
WP Statistics is an alternative to GA for webmasters concerned about their online privacy. WP Statistics creates a database to store site statistics and data related to your website. It shows tracking stats in your WP admin area as simple charts.
Track visitor data for metrics such as:
- Referring Sites
- IP addresses
- To land
- Operating systems
See how many people visit your website, where they come from, and what content, tags, and categories get the most visits. Other features of WP Statistics include:
- Follow redirects from search engines like Google, Bing, DuckDuckGo, and Yahoo
- Supporting WP roles for setting access levels to manage and view analytics
- Access site statistics without sending user data anywhere
- Export analytics data to CSV, TSV, or XML files
- Generate email reports for stats with customizable text
Since WP Statistics stores its data on your WP site, your backup gets bigger.
If you’re looking for a lightweight and simple WordPress Google Analytics plugin that only has one job – adding GA code to every page on your site, GA Google Analytics is what you need.
This simple plugin is ideal for large websites with hundreds of pages. Your Google Analytics won’t show up in your WP dashboard, but the plugin will make sure the tracking code is on every page of your site.
Other benefits of this plugin are:
- Simple and easy to use
- Fast performance
- Up to date with the latest tracking code
- Updated regularly
- Enables tracking code in header or footer
- GDPR Compliant
There is also a premium version with advanced features and functionality such as custom coding, opt-out for visitors, and disable tracking for logged-in users.
For users who find GA reports difficult to understand, ExactMetrics helps you view key metrics in your WP dashboard.
This plugin includes features such as:
- Demographic Reports
- Real-time statistics
- Sessions and pageviews
- Traffic channels
- Bounce Rates
- Traffic by author
ExactMetrics helps you grow your business with data-driven decisions based on the tracking features and metrics provided by the plugin.
This plugin will not put your WP analytics dashboard on the WP homepage. Instead, you can access your new dashboard with insights into the ExactMetrics sidebar settings.
If you want additional custom features like eCommerce, custom dimensions, events, form conversion, and affiliate link tracking, you’ll have to pay for the pro version.
Which WordPress Google Analytics Plugin Should You Use?
Many of the analytics plugins are specialized for different tasks. If it’s critical for you to see your stats in your WP dashboard, choose a plugin like Analytify, WP Statistics, or MonsterInsights.
If you’re just looking for a plugin that will get you up and running quickly with GA code associated with your site, Analytics Cat and GA Google Analytics are the best fit for your needs. It may also be a good idea to remove plugins that you no longer need once you’ve opted for a particular plugin.
One of the many advantages of WP plugins is that you can install the free versions and see if they work for you without spending money on a pro or premium version.
The bottom line is that you choose the plugin that best suits your needs. You may find it helpful to use more than one to cover all the bases.