Building a Wix blog that’s as good as WordPress

Wix is ​​a platform for building all kinds of sites. It is a service designed to let you create your site without the need for advanced technical knowledge or design sensibility. Anyone can create a professional and modern looking website on the platform. The free version of the service offers more than most individuals need.

While most people probably see Wix as a place to create personal brand sites or set up small online stores, it also has a robust blogging tool. If you want to create a beautiful Wix blog that rivals the best WordPress has to offer, you’ve come to the right place.

The problem with WordPress

While WordPress is an excellent, mature blogging platform, it’s not the most user-friendly experience. WordPress itself is a free and open source software package. However, you need to provide your own hosting solution.

That means renting or buying a server and installing and configuring your own copy of WordPress. You can pay to have WordPress hosted and managed by someone else, which is similar to using Wix.

Already have a Wix site?

To add your Wix blog to an existing site, select the blog app from the Wix App Market. From there, it’s pretty much the same process as editing a blog template, as described below. The rest of this guide is based on the assumption that you are creating a Wix Blog site yourself.

Getting started with your Wix blog

If you haven’t already, go to and create an account. After logging in, select Create new site.

When given the option of what type of website you want to create, select blog

You now have two options for creating your site.

The first uses a system known as Wix ADI (Artificial Design Intelligence). Here you will be asked a series of questions and the Wix AI will automatically create a site for you.

The ADI is a guided process, so there is no need for us to walk you through it. We focus on the second option. We will be using the Wix editor to modify a template to reflect exactly what we want.

Choosing a template for your Wix blog

Wix has a sizable selection of blog site templates. It can be overwhelming to choose the right one for you. By default, you will be presented with templates from each category. It may be easier to pick one by choosing one of these subcategories first.

Remember that nothing will stop you from choosing a template, regardless of its type. These were just designed for specific types of blogs, but nothing prevents you from using them for a blog outside the intended category.

If you see a template that looks interesting, select Vision and you can see a demo of it. That should help you make a final decision on which template you want.

Once you’ve chosen a template, select edit to get started designing your Wix blog.

Wix has a much simpler template process than WordPress. Using WordPress Templates is a multi-step process that can get quite technical if you run your own site. Wix is ​​a click-and-forget solution.

Editing your blog template

At first glance, the editor can be quite overwhelming, but if you take a moment to look around, you’ll quickly realize it’s quite intuitive. There’s way too much functionality in the editor to cover everything here, so we’re just going to go over the basics.

The most important control you should know first is the page toggle menu.

Select this drop-down to switch to one of the different page types that make up your blog. This means you can customize the look and feel of any page that makes up your site.

In addition, there is another very important check. This is the switch to view the desktop and mobile version of the site. Since a large percentage of your readers will be using a smartphone, don’t forget to check that the site still looks good and works well on mobile devices.

Since we are working with a pre-existing template here, the best approach is to simply edit the elements already provided for you in the template. We won’t go into creating fundamental elements of the template design in this article. However, if you’re more comfortable editing in Wix, you can start from scratch or radically change templates to suit your taste.

Wix adds tips to the placeholder text to let you know what content to put in each place and how to do it according to best practices.

What you see is what you get. You can select and change almost any element in the template with your mouse pointer. Move it, stretch it or change the text. Most things that you would intuitively expect to do work as expected. Some elements, such as the name of other pages in menu bars, cannot be changed.

In WordPress, developing themes requires quite a bit of coding knowledge. While Wix doesn’t give you the same level of control, you can radically change your template using just drag and drop tools, which is a huge benefit.

Key left toolbars

On the left side of the Wix editor, you’ll see a vertical stack of buttons. For editing your blog before publishing, some of these are more important than others.

At the top you will find the Pages button.

This replicates most of the page switcher features at the top of the tool and lets you switch pages in a different way. You can also find page transitions here.

Below you will find Page Background.

Choose an image or video from the catalog to serve as the background for your blog. You can also upload your own custom art. Be careful to preserve the readability of your text!

Next we have a button with a big plus sign on it.

It allows you to add just about any element you can think of to your Wix blog, such as buttons or menus.

The Media button allows you to add media from your computer or social media.

We found the Google Drive and DropBox integration is particularly helpful here.

The last button we will mention is perhaps the most important for this particular context.

The Blog Manager button allows you to add new posts and edit existing ones. It also provides quick access to resources dedicated to blogging.

Highlights of the main floating toolbar

To the right of the editor window, you will see a floating toolbar. This gives you important information about each element. When you select them, you will see the size and position information change. Here you can also specify rotation angles and other precise values.

Write posts and name your Wix blog

After you’ve edited the look and feel of your Wix blog to your satisfaction, you’ll need to create actual content for it before you can publish it.

You can use the My Blog button we mentioned above to create your first posts, but some posts have already been created as placeholders for the template. Delete or edit them into unique posts of your own. Their titles are a good place to get inspiration for article types.

Finally, don’t forget to name your blog. This is one of the most important things you will do. So don’t take it lightly. That name is what people see first in searches and it sums up the character and nature of your publication.

Press the Publish button

Now you should be ready to publish your blog. From here it all depends on your ability to create content that people will like and share. You can buy your Wix blog and associate it with a custom domain or let Wix handle it for you for a fee. Anyway, unlike WordPress, you don’t have to worry about running a server and being a system administrator in addition to managing a blog.

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