Latest Automated Social Media Tools – Compared & Reviewed

Social media is an essential part of successful digital marketing strategies. From live streaming to your fanbase to creating viral rich image campaigns, social media provides quick and potentially lucrative access to a wide audience.

However, it can be challenging to effectively manage all your social media accounts to get your message across to your audience. Fortunately, there are many automated social media tools available to help you maintain and grow your online presence.

dlvr.it is an easy-to-use tool that automates social media tasks. It works by connecting RSS feeds to social media profiles and then automatically posting articles, photos, and videos to your social networks based on the schedule you define.

Key Features

  • Automatically share new content: Add your blog RSS feed and other blogs you want to share new content with.
  • Recycle social media posts: Add your best photos, posts, and articles. After an item is posted, Dlvr.it will recycle it back to Everqueue.
  • Automatic hashtags: Enter the best hashtags for each content feed. Dlvr.it automatically adds them to your posts.
  • Google My Business Automatic Messages: Schedule and automate messages, latest offers, updates and promotions directly to Google Maps and search.
  • Schedule social media posts in bulk: Search the web for blog posts, photos, and articles to share. Instantly bulk import them, schedule when to post, and customize with attribution and hashtags.
  • Share and promote your blog posts: Connect your WordPress blog, search your blog for the best posts, schedule them for sharing and re-sharing on social media.
  • Use the Chrome extension to find and instantly share content or put it in your dlvr.it queue.

Prices

The Basic plan is free forever. It includes two platforms, three daily posts per social account, three site feeds, 15 queued social items, and feed updates every three hours.

Dlvr.it also offers two premium options:

  • Pro account at $8.29/month (billed annually)
  • Plus bill at $24.88/month (billed annually)

Limits

Dlvr.it is not as robust as other automated social media tools and its analytics only provide follower and click stats. It does not provide in-depth follower demographics.

The free version is very limited. Most advanced tools require a paid upgrade.

Excellent function

It is very convenient and saves time. Users specify the RSS feeds, connect their social accounts and set the intervals. Dlvr.it does the rest for you automatically according to the schedule you specify in the settings.

Buffer is an app that helps you manage your social media accounts. It is an automated social media scheduling tool to help brands build and manage multiple social media teams and accounts integrated into a single dashboard.

Key Features

  • Toasting: Create a publishing schedule for each social media account.
  • Customized Messages: Customize your posts for each social channel.
  • Calendar: View a summary of all content scheduled for posting.
  • To collaborate: Collaborate with teams to create draft posts, provide feedback, stay in sync, and refine content.
  • Instagram: Planning, planning and post directly and repost on Instagram
  • Memories: Schedule posts in advance and get reminders to post natively.
  • Simplicity: User-friendly interface and easy to create an account.
  • RSS feeds: Add feeds from blogs and easily share content.
  • Simple analyses: It’s easy to see which posts are performing best.
  • Browser extensions: Makes sharing content quick and easy. It is currently supported in Firefox, Chrome, Opera and Safari.

Buffer also integrates with: internal collaboration tools such as Chatter and Microsoft Teams, so you can share content across your own social or internal business networks.

Prices

Buffer offers three premium plans (paid monthly or annually), free trials, and a basic free option.

  • The Free account, users can have three social media accounts, ten scheduled posts and one user.
  • Pro: Billed monthly at $15/month or $144 billed annually ($12/month) includes eight social accounts, 100 scheduled posts, and one user.
  • Premium: Billed monthly at $65/month or $663 billed annually ($56/month) including eight social accounts, 2,000 scheduled posts, and two users.
  • The Company plan is for larger teams and costs $99/month (billed monthly) or $1,010 billed annually ($85/month). It contains 25 social accounts, 2000 scheduled posts and six users.

Limits

Buffer focuses on seamless scheduling and isn’t as robust as some other automated social media tools. Some of the advanced features it offers, such as social interaction and analytics, are not included in the free version.

Excellent function

Buffer users point out that the tools are very intuitive and integrate easily with Twitter, Facebook, Pinterest, Instagram, and LinkedIn. They also like the responsiveness of the customer service team.

Hootsuite is an all-in-one platform that allows users to schedule and manage content, measure social ROI (Return On Investment), and run ads on social media.

Key Features

  • Toasting: Keep your social media accounts active and save time by scheduling posts.
  • Manage content: Search, manage and share content and images on social media.
  • Analytics: View the performance of your social media efforts across channels, tracked by timelines, and create custom reports.
  • Promote: Create and manage promoted campaigns from the same dashboard used to manage organic social content.
  • Monitor: Follow topics that matter to you and create custom streams of organized content.
  • Manage teams: Collaborate effectively with flexible assignment and approval of workflows.
  • Secure: Set custom permission levels and get instant security notifications.

Prices

Hootsuite offers a tiered pricing plan that starts with a limited free account. Each paid tier includes a 30-day free trial.

  • Free: Three social profiles, 30 scheduled posts, one user.
  • Professional: $29/month, ten social profiles, unlimited schedule, one user.
  • Team: $129/month, 20 social profiles, unlimited plans, three users.
  • Company: $599/month, 35 social profiles, unlimited scheduling, five to ten users.
  • Company: Customized solutions.

Limits

Hootsuite contains many useful tools. However, there is a trade-off that the dashboard is complex and not very user-friendly. The most powerful features offered by Hootsuite are only included for enterprise plans. The analytics and reporting tools in the free and cheaper pro plan are limited.

Excellent function

Hootsuite includes a wide range of features in its comprehensive tool to make it easier to manage social media activities for multiple clients or accounts.

Easily schedule and automatically share your content to Facebook, Twitter, Instagram, and LinkedIn with Meet Edgar.

Key Features

  • Automatic variations: Edgar finds and extracts quote-worthy text from blogs or articles at the touch of a button.
  • Browser extensions: Automatically generate prewritten messages directly from source with Meet Edgar’s Chrome extension and a bookmarklet for Firefox and Safari.
  • Category planning: Use color coding to easily sort your content.
  • content library: Messages are not deleted after they are posted. They are saved in your own content library for re-sharing.
  • Reshare content: Meet Edgar continues to publish your content even when you reach the end of your queue.
  • Auto upload and edit: Create a content library from many sources, such as podcasts, YouTube, and RSS feeds.
  • Photos and videos: Add single or multiple image posts and videos to Facebook, Twitter, and Instagram.
  • Time-sensitive or evergreen content: Use a message or promotion once by giving it an expiration date or reuse it.
  • A/B testing: Test different messages using click data and variance analysis.
  • Report: Receive a weekly email report with social statistics, including clicks and followers.
  • Link shortener: Meet Edgar has its own link shortener and also integrates with Bitly and Rebrandly.

Prices

Meet Edgar has one subscription price of $49/month. They also offer a Four-month introductory promotion offer for new customers for $29/month ($20/month savings). The subscription includes:

  • 25 social media accounts.
  • Smart composer to automatically write status updates for you.
  • Unlimited content library.
  • Organize content with unlimited categories.
  • Access premium social media courses.

Limits

Meet Edgar only works with Twitter, LinkedIn and Facebook. Another limitation is that users cannot retweet, share posts on other social networks or comment through the platform. Some users find the price too high.

Excellent function

Users will never run out of content. Introducing Edgar’s auto-scheduler pulls messages from your unlimited content library.

Before you can decide which is the best automated social media tool for your needs, you need to understand your needs. Start by focusing on the tools that can help you automate what you already do.

There’s no need to use a platform that offers a lot of bells and whistles if you don’t need them immediately. Once you’ve mastered that, analyze how you can improve what you’re currently doing and which tools provide the features you need to improve your social media marketing strategy.

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