Speed ​​up a WordPress site in 11 steps

Nobody likes a site that loads slower than it should. In today’s digital world, even a one second delay in page responsiveness translates to fewer clicks, decreased user satisfaction, declining conversion rates and lost revenue.

Not only that, but site speed is now part of the ranking factors in Google’s ranking algorithm, which means that the speed of your site affects search engine optimization (SEO). The snowball effect of this impact is loss of visitors due to impatience and reduced search engine rankings.

Why Your WordPress Site Is Running Slow

WordPress provides a great platform to set up and run your website. Without proper precautions, you could end up with a slow website.

Here are some of the main reasons why your WordPress site is loading or running slow.

  • No content delivery network
  • Messy code on your site
  • Poor quality, slow or incorrectly configured hosting
  • Images are not compressed or optimized for the web
  • Slow, poorly coded or outdated plugins
  • Old or obsolete PHP version
  • Your site is not serving cached pages, overloading the server
  • You are not using HTTPS or using the HTTP2 protocol
  • External scripts such as font loaders or advertisements

Speed ​​up a WordPress site

Nowadays, websites are not only about content, but also about speed and efficiency. We cover the most common things that can quickly solve the problem.

1. Analyze your site loading speed

According to google, it’s best to keep your site loading time to three seconds or less. If your site doesn’t load in 3 seconds, users are more likely to leave right away, so you should aim for 3 seconds or faster than that.

To know the speed load of your site, run a site speed diagnosis using tools such as: Google PageSpeed ​​InsightspingdomWP Engine Speed ​​Toolor GTMetrix

These tools will not only help you track your site speed, but also provide speed tips to make your site work better. And if you make changes or install a plugin, you can see how such changes affect site loading times.

2. Remove unused themes and plugins

Unused WordPress plugins and themes can affect your site’s performance, but they also have security vulnerabilities.

To remove unused plugins, you must first deactivate the plugins and then go to the inactive plugins list to remove the plugins you don’t need.

If there are unwanted themes on your WordPress site, go to Appearance > Themes to delete them. If you’re able, it may be worth paying for an audit and getting help cleaning up your site.

3. Remove unused media

Over time, you may accumulate images, videos, and other media files in your gallery or media library that you no longer use.

To manually delete media files and free up space, go to Add Media > Media Library > Not Linked on your WordPress dashboard and delete the unwanted media files. Alternatively, you can install a plugin like media cleaner to clean up your media library and remove the plugin once you’re done.

4. Clean up your database regularly

Over time, the database accumulates junk that can slow down your WordPress site. A regular clean will ensure that the database size is reasonable and this will help your site load faster.

Some of the unnecessary bloat like post revisions, spam commentsor MySQL queries can take up a huge chunk of space.

You can clean the database manually or by installing a plugin. If you don’t know how to do this manually via phpMyAdmin, use a plugin like Advanced Database Cleaner or WP-Sweep to clean up your database.

5. Use a lightweight theme

There are thousands of WordPress themes you can choose from – free or premium – if you want your site to look good. However, using a barebones theme that includes the necessary elements will ensure that your site works well and loads quickly.

WordPress themes are designed differently, but it is better to take a minimalist approach than to use a theme with many features. This is because feature-rich themes contain a lot of code, which must be loaded every time a user visits your site.

A barebones starter WordPress theme that focuses on speed and simplicity is underscores

6. Change from shared to managed hosting

Your website host can significantly affect the speed of your site.

For a faster WordPress site, you can opt for managed hosting, which means you get a dedicated server for yourself. Managed hosting is expensive, especially if your site doesn’t get a lot of traffic. However, managed hosting offers root-level access to the server, scalable performance and storage, and higher levels of security.

Shared hosting is cheaper but offers no server-level access or control and tends to overload servers. This means that your site may be slow if another site on the same server is getting a lot of traffic.

And if something happens on other sites that share the server with your site, it can seep into your site. You can also talk to your host as they have technical experts who can often identify the issues and provide a quick and easy solution. tweaks to speed up your WordPress site.

7. Use a CDN

A Content Delivery Network (CDN) is a network of servers located around the world that serve copies of your content so it’s always fast no matter where your server is actually located.

CDNs eliminate the latency (time or delay) involved in sending data over a network. When configured, a CDN speeds up page load times because your site uses an optimized server closest to the user based on their location.

Some of the popular CDNs used on WordPress sites include: cloudflaresucuricMaxCDNFast or CacheFly

8. Optimize your images

Images help keep your site visitors engaged. As nice as large images look, optimizing the images can help you load faster pages. You can use a tool like ShortPixel to compress your images.

Make sure there are no large images above the fold of your posts by disabling background images and/or a featured post before the content. On mobile devices, make sure the image in the post is pushed below the fold because if they are above the fold, they can hurt your site’s speed.

9. Remove Entry Point Ads

If you monetize your WordPress website through access point media network ads, those same ads can really slow down your site.

Better to delay these media networks until you can get premium like mediavine or monumental that won’t slow down your site that much. This is due to the fact that their ads are displayed asynchronously.

10. Using Browser Caching

Every time a user loads your site, the browser pulls all the elements from the hosting server. With browser caching, the user does not have to go through that whole process.

Browser caching “remembers” the resources previously loaded by taking a snapshot of the page so that the user can see the browser’s cached pages and files.

You can implement browser caching to increase WordPress site speed when people land on your site and offload your server. To do this, you can use a plugin like WP Rocket† After installing WP Rocket, enable the lazy loading setting, save the changes and the cache will start working.

11. Implement AMP

Accelerated Mobile Pages (AMP) is a project by Google that makes your mobile pages load faster.

AMP articles don’t have a lot of formatting, meaning they load almost instantly. In this way, users enjoy a more streamlined experience on their mobile devices.

Users can visit your site and scroll between different articles without leaving the web page. It’s a great way to speed up a WordPress site, increase conversions, and improve visitor retention.

You can use the . follow AMP tutorial to do it manually, or you can use a WordPress plugin like AMP for WP if you are less tech savvy or have no HTML experience.

Other things to try

There are many other things you can do to speed up your WordPress site, such as:

Speed ​​up your WordPress site

We’ve covered some simple and efficient steps you can use to speed up a WordPress site. There are other more technical methods you can use, but these 11 steps should get you on the right track.

Are there any specific tips and tricks that have helped you speed up your WordPress site? Share with us in the comments.

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