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If you blog or write for a blog, it’s easy to get caught up in what you’re writing about and forget that a real person needs to read and understand what you’re writing.

Writing essays for school or creating a fiction novel is very different from writing content for a web audience.

In this article, we’ll give you 6 important blog writing tips that will keep your readers from hitting the “back” button until they reach the last line of your article.

6 Important Tips for Writing Blogs

As we go through this list, we’ll highlight current articles from this site where these tips were used successfully. These are the most important things to keep in mind when creating your blog posts.

  1. Start simple: Give your readers the simple answer first and get into it later.
  2. legibility: bullet points, small paragraphs, and lots of headings.
  3. Logical headings: Your headlines should have a natural thought process from start to finish.
  4. Lots of images: Pictures really are worth a thousand words, so use them everywhere!
  5. Use keywords: No, no keyword spamming. Actually mentioning what you write about is actually something that too many authors forget to do!
  6. Be involved: Write as if you were explaining something to your best friend.

You may have noticed that some of these things are already used in this one article. That’s the point. For those of you who want more than just a simple list, we take a closer look at each tip.

1. Start your article with simple explanations

When people search for something on Google, they want a quick answer. This is actually why Google launched “featured snippets”, essentially special boxes at the top of a search query that quickly answer the user’s question.

These are answers taken straight from the section of your article with that simple answer. Elsie’s article on for example how to reopen a closed browser tab uses a perfect blog writing format that starts with a list of methods you can use to achieve it.

This is not only good for Google, but also for your readers. By putting the easiest information at the top of your article, readers who don’t need all the details can get the answer they want without much scrolling.

That makes a happy reader more likely to bookmark your site and revisit it later. It also helps other readers who want more details to recognize if your article has the detailed information they need. If you’ve specified what they’re looking for, they’ll keep scrolling.

2. Make Your Formatting Ridiculously Readable

There are three core elements that make a blog’s writing format readable:

  • Lists (numbered or bulleted)
  • Images (relevant images or screenshots with steps)
  • Headers (ordering the thinking process)
  • Small bite-sized paragraphs

The idea is that you don’t force the reader’s mind to stay focused on a huge wall of text that takes 5 minutes to read. The human mind loves change and small pieces of information at a time.

For example, one of our authors who is excellent at this is Elsie. For example, in her article on the best caller id appsshe organizes the top headlines by platform, followed by a numbered headline for each list item.

Each list section contains a bulleted list of features for the app, small paragraphs that can be scrolled through quickly, and of course, beautiful, large screenshots.

The point here is that you can quickly flip through an article laid out this way and your brain can still absorb all the important points.

The header provides context, subheaders refine the context, images provide clear examples, and lists provide easily digestible details.

Readability is a beautiful thing when done right.

3. Order headers to make sense

When you first start writing your article, it’s a good idea to format the blog post by lining it up with headers first. Work through the logic of what you want to write from start to finish and arrange the headlines accordingly.

For example, a list such as the article you are reading has numbered headings for items in the list. And if you’ve created a starting section with that “simple” list, readers will know exactly where to scroll down to get the information they want.

Of course, for a how-to article, you would have each headline as a numbered step. Or, like Patrick’s article about how to change minecraft skinsyou may have a section for each platform and subheadings for each method on that platform.

The point here is to use headers as the thought process of your article. Don’t jump from one topic to another in an unordered way or you’ll lose readers along the way.

Worse, you can give some a headache because they can’t follow your disorganized train of thought.

4. Don’t skimp on images

You would be amazed at how often it is possible to use a picture or diagram to explain something in far less space than you would with words.

For how-to articles, this is easy. Screenshots are key. For “explanatory” articles that cover more complicated topics, sometimes you need to take the time it takes to actually draw a diagram for your readers.

A perfect example of this is Sydney’s article on: what is ray tracing?† Below a section where he describes the concept of rasterization, Sydney provides a diagram showing how a computer figures out what a 3D world would look like if your display were a window.

Try to explain something so complicated without a diagram, and you’d probably write a whole page. And you would lose your readers along the way.

Use these types of images anywhere and anytime you can.

5. Keywords? Do people still use them?

Here’s a simple concept. How do you think people actually find your articles when you publish them on the web?

Google still has about 95% of the search engine market. And while Google’s search algorithm has gotten more complicated and harder to understand over the years, one concept has stayed the same since day one: say what you’re writing about.

If you’re going through this article, I’ve said “blog writing format” in several ways, not to fill the article with the same sentence dozens of times, but because I’m actually writing about that topic. So saying what I’m writing about is common sense.

Search Google for any topic like “how to build a raft”. The first result is an article from a magazine about survival skills.

You will notice that the author used the phrase “build a raft” in a primary header and re-mentioned it in the first paragraph. Google will highlight the words that match your search.

Google even marked that section of the article as a featured snippet.

The author mentioned the topic with a variety of alternative phrases, such as “make a raft”, “build a raft”, etc…

Go to the sites listed on page 5 of the Google results and you will see a huge difference.

This is basically an article about building a raft. It is also a survival website. The author refers to the concept of building a raft once.

It is a whole article about building a raft, with no headers, no numbered steps, and the topic mentioned only once.

Use common sense. If you’re going to write about something, it’s smart to at least mention the subject a few times, don’t you think?

6. Explain to me like I’m your best friend

If you want the reader to stick with you, you need to make sure they trust you. You do this by being friendly and informal.

A good example of this is Maggie’s article on: getting started with a Raspberry PI 4† It’s a subject that most people would assume would be as dry as a rock in the desert. But Maggie throws in a few witty comments to keep readers engaged.

Now it’s kind enough to advise people to be patient while they wait for an installation. But then Maggie sends readers to a fitness article so they can exercise while they wait. Classic!

Use all elements together

It really doesn’t take rocket science to work all these elements into your blog posts. The key is to always remember that the writing format you use in your blog posts all play a small part in keeping the reader interested, entertained and engaged with you.

If you do it right, they make it to the last line of the article. And maybe they even laugh about it.

Did you make it? I hope you did. And while you’re here, why not stick around a little longer and comment on other ideas you’ve used to make your blog posts more interesting to readers?

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