Not sure if you should build your website on the self-hosted version of WordPress or Wix? WordPress is the most popular website builder, but not the only one.
The main difference between WordPress and Wix is in their technical approach and where the sites are hosted. Wix is an all-in-one website building service that allows you to build and manage your website within Wix.com.
On the other hand, WordPress is a self-contained self-hosted open-source content management system that you need to install on a server before you can use it to build, run, and manage your website.
Wix is a powerful website building solution just like WordPress. But they are very different platforms. The best way to decide which option best suits your needs is to understand the differences between the two. Also check out our comparisons of Squarespace vs WordPress and Wix vs Squarespace†
Ease of use and learning curve
Both WordPress and Wix are designed to help non-technical people build professional websites. However, the platforms from a design, customization and editing perspective are very different.
Wix is hands down the winner when it comes to making a great looking website fast and easy.
Designing a website with Wix
- Sign up first for a Wix account and select the type of website you want to build.
- Then choose from one of their many built-in templates and customize it to fit your needs.
- Once you’ve chosen your template, you’ll be in the simple WYSIWYG editor. Easily change images, text and other elements by dragging and dropping them anywhere on your web page.
- Wix also uses artificial intelligence (AI) to build a website based on your answers to questions and other desired criteria. Tell Wix the type of website you want, your niche, and the apps you want to include. It will return several ready-made project options with relevant content and the apps you want to use.
- To make your website go live, click To publish. The process of creating a website with Wix is easy for beginners who want to use ready-made templates and don’t need too much customization.
What about WordPress?
WordPress requires more preparatory steps before you can start building a site. To get started, you need to buy your domain name and sign up for a web hosting service. Once installed, you can choose a WordPress theme to define the look and feel of your website.
WordPress does not have a drag and drop editor. You can customize everything by adding blocks and elements, but you’ll have to start from scratch with one of their themes. There are both free and premium WordPress themes to choose from and customize for your niche and brand.
If you’re a beginner, Wix is one of the most straightforward website builders to use. There is no need to get your own hosting or install any software. The learning curve for WordPress is much steeper. Many choose WordPress for its flexibility, but it comes with more complexity.
You do need some advanced technical skills to customize elements on your site. If you want to use WordPress, there is always the option to hire a web developer (which can be costly).
There is no doubt that Wix is the best choice when it comes to ease of use and length of the learning curve. It is designed with user-friendliness in mind.
Plugins and Apps
Apps and plugins are third-party extensions to add more features and functionality to a website. These extensions are called apps in Wix and plugins in WordPress.
Wix has over 200 apps with a wide variety of features, such as site search, event calendars, social media streams, contact forms, email marketing, and galleries.
Many Wix apps are free, have a lite version, or require monthly payments. WordPress has over 55,000 free plugins available on WordPress.org and many premium versions offered in various marketplaces.
Free WordPress plugins can be accessed, installed and activated right from your dashboard.
No matter what kind of functionality or features you want to add to your WordPress website, you will find a plugin for it.
There is no shortage of WordPress plugins (free and paid) that will help you build your dream website. WP beats Wix when it comes to the number and choices of plugins versus apps for more functionality, customizations and features.
Which is better for ecommerce, Wix or WordPress?
Selling online is another important consideration when choosing between Wix and WordPress. Wix does not allow users to run an eCommerce store without upgrading to a premium plan.
Wix stores only accept payments from Authorize.net or paypal† There are some third-party apps that you can use with your Wix website. However, they will cost you a lot of money in addition to the monthly Wix fees. The payment gateways are also limited.
To build an online store that grows with your business, WordPress offers much more freedom, choice, and flexibility than Wix.
Wix vs WordPress – which is a better blogging platform?
Both platforms can create a blog. But which one does better?
Wix offers basic blogging features such as adding images, galleries, categories, tagging, GIFs, and a free media library.
The layout is clean. The interface is easy to use. However, the posting features are limited and the editor layout doesn’t have a drag-and-drop functionality like the website builder does. If you want to do something with your blog beyond the basic features offered, you should use HTML.
WordPress started as a blogging platform. This is why it has all the features you need for a blog, such as RSS feeds, native commenting, post backdating, and other advanced features that Wix doesn’t offer. However, WordPress does not offer a free media library.
If you are looking for a robust and flexible blogging platform, WordPress is your better option. However, if your blogging needs are very simple, Wix is easier to use.
The final verdict? It depends on your needs and level of technical expertise.
SEO and Content Ownership
It is essential to read the Terms of Service for each platform you use. Third-party platforms, such as Wix, have the right to close your blog at any time if you infringe one of their conditions† Since WordPress is a self-hosted service, you have full control and ownership of your content.
SEO plays a vital role in optimizing your site for search engines. Both Wix and WordPress offer the same basics of on-page and off-page SEO.
However, there are other factors that affect your ranking in the search engines. Since WordPress gives you more control over your site, you can improve your SEO by increasing your site speed and other advanced indexing, blocking, and crawling options.
That’s why WordPress is a better platform than Wix when it comes to SEO and content ownership.
Wix of WordPress – The Final Verdict
If you’re not tech savvy and looking for simplicity, Wix is the best platform for your needs and level of expertise.
WordPress is a better option with more flexibility, customization, better eCommerce solutions, and control if you’re looking for a bigger and more scalable website.